Jeddah, Saudi Arabia

Shaza Hamid

Biomedical EngineerHealthcare Business DevelopmentQuality & ISO Consulting

From the workshop bench to the ministry table.

I repair the scope, set up the department and close the partnership. A biomedical engineer in Jeddah combining hands-on device work, ISO quality readiness, business development and government approvals for medical-industry localization projects.

Jeddah, KSAEndoscopy & Medical DevicesISO ReadinessMedical Localization · Vision 2030Open to new roles and partnerships
LinkedIn Profile
6integrated areas of expertise
+35%client-base growth in year one
10documented certificates & credentials
TechnicalHands on the scope first
Flexible & rigid endoscopesPreventive & corrective service
Trained & certified by

Six domains, one engineer

These usually sit in separate departments. I work across all of them and connect them, from inspecting an endoscope by hand to following a project approval at the Ministry.

Starts atThe workshop benchExtends toThe ministry table
Technical

Clinical Engineering & Device Service

Hands-on hospital and workshop experience running, maintaining and troubleshooting medical equipment.

Flexible & Rigid EndoscopesPreventive MaintenanceCorrective MaintenanceTroubleshooting & Initial InspectionMechanical VentilationNew-Device Planning
Backed by
Quality

Quality, Safety & ISO Readiness

Led a quality system built to ISO 13485:2016 through to certification, and prepare medical facilities for international quality certification.

ISO Certification ReadinessISO 13485:2016 · implemented to certificationMedical-Device Safety RulesProcedural & Documentation AccuracyMaintenance ReportingAdministration
Field experience in the current role
Commercial

Sales & Business Development

Owning the full sales cycle from lead to close and beyond.

Sales StrategyFull Sales-Cycle ManagementMaintenance-Contract StructuringCompetitive IntelligenceClinical Staff TrainingClient Reporting
Backed by
Leadership

Leadership, Management & Innovation

Developing the company's structure and admin system, leading teams and organizing conferences, with trained innovation methods.

Organizational DevelopmentInternal Performance AnalysisProject Planning & ManagementConference & Meeting OrganizingPresentation SkillsHealthcare Innovation Methods
Backed by
Government

Government Relations & Localization

Ministry of Health partnerships and approvals for projects that support medical-industry localization under Vision 2030.

Ministry of Health ApprovalsMinistry-Accredited Training ProgramMedical Localization ProjectsSaudi Vision 2030Global Health ExhibitionInvestment Attraction
Field experience in the current role
International

International Partnerships & Agencies

Evaluating and negotiating with manufacturers and securing exclusive agencies that bring in overseas partners.

Exclusive Agency AgreementsChinese Agencies for Precision-Surgery EquipmentSupplier EvaluationPartnership NegotiationForeign-Investor AttractionMarket Monitoring
Field experience in the current role

The Device Journey

Five stages every device goes through inside a hospital — and my role at each one.

  1. 01 / 05

    The Clinical Need

    Every device starts with a question from the clinic; I begin by understanding what the department actually needs.

    Trained at Dr. Soliman Fakeeh Hospital on equipment requests, purchasing procedures and planning new devices.
  2. 02 / 05

    The Right Match

    I match the need with the right device and the right international partner behind it.

    Secured exclusive agency agreements with international partners and onboarded new complementary agencies for ROMA Medical Group's endoscopy division.
  3. 03 / 05

    Built Into the Department

    A device performs only as well as the department around it, so I design the setup as a whole.

    Designed endoscopy and sterilization department setups for ROMA Medical Group clients.
  4. 04 / 05

    Trained for Accuracy

    I train medical staff to use each device correctly, because accurate diagnosis depends on confident hands.

    Developed a training program officially accredited by the Ministry of Health and the Saudi Training Association.
  5. 05 / 05

    Sustained Over Time

    After handover, I stay: structuring maintenance contracts, troubleshooting endoscopes and keeping the relationship working.

    Structures maintenance contracts and inspects flexible and rigid endoscopes; client base increased 35% within the first year.

Impact

What I have delivered, in the language of outcomes.

Strategic Partnerships & Agreements

Building strong agreements with government entities and global manufacturers, and turning them into long-term partnerships rather than one-off deals.

Integrated Solutions by Design

Developing solutions that raise the quality standard and give the client a complete system, not isolated fixes.

Problem-Finding & Growth

Reading performance, surfacing the gaps, and converting them into growth opportunities and measurable results.

Digital Health & Technology

A working presence across digital health, innovation and emerging technology inside the care sector.

Signature Work

MOH

Ministry-Accredited Training Program

Challenge
Medical staff need structured training to use endoscopy devices accurately.
What I did
Developed a training program for partnership with the Ministry of Health.
Result
Officially accredited by the Ministry of Health and the Saudi Training Association.
+35%

Client Base Growth

Challenge
Grow the endoscopy department's client base as a new Sales & Application Specialist.
What I did
Managed the full sales cycle, trained medical staff and structured maintenance contracts.
Result
Client base increased by 35% within the first year.
Agencies

Exclusive Agencies & Foreign Partners

Challenge
The endoscopy division needed complementary precision-surgery equipment from reliable manufacturers.
What I did
Evaluated and negotiated with suppliers and secured exclusive agency agreements, including Chinese agencies.
Result
Foreign partners and investors entered the Saudi market through the group, strengthening its position.
2030

Approvals for Localization Projects

Challenge
Large projects that support medical-industry localization require Ministry of Health approvals.
What I did
Travelled to Riyadh regularly to follow up approvals and complete their requirements.
Result
Projects advancing on the localization and investment track of Saudi Vision 2030.
Structure

Company Structure & Admin System

Challenge
Growth needs an organizational structure and administrative system that keep up.
What I did
Analyzed internal performance, reviewed the vision, then developed the structure and admin system.
Result
Clearer operations and coverage of areas that were previously uncovered.
ISO

A Quality System Through to ISO 13485

Challenge
The company needed an internal quality system aligned with ISO 13485:2016, and I had no prior ISO background.
What I did
Led the development and implementation of the system, step by step, in the workplace.
Result
Certification achieved, and solid hands-on ISO 13485:2016 expertise.

Medical-Industry Localization & Investment

My work on agencies and approvals serves two Saudi Vision 2030 goals: attracting investment and localizing industry.

I bring the manufacturer to the Saudi market, then clear the path: selecting and negotiating the agency, Ministry of Health approvals, and setting up the department where the device will actually run.

Exclusive agencies with international manufacturers

Secured exclusive agency agreements, including Chinese agencies for precision-surgery equipment.

Attracting foreign investors and partners

These agencies opened a route for overseas partners into the Saudi market.

Ministry of Health approvals

Travelled to Riyadh regularly to complete approvals for large projects that support medical-industry localization.

From agreement to operation

I design endoscopy and sterilization setups and train staff so the device really goes live.

JeddahBaseRiyadhMinistry of Health · Global Health ExhibitionChinaManufacturer agenciesSudanEducation · IEEE · Conferences

ISO Readiness for Medical Facilities

At ROMA Medical Group I led the development and implementation of the internal quality system in line with ISO 13485:2016, from scratch through to certification. With that hands-on experience I prepare medical facilities for quality certification.

  1. Gap assessment

    Where the facility stands against the standard today, and what is missing.

  2. System & documentation

    Building the structure, procedures and records the standard requires.

  3. Staff readiness

    Training the team on procedures and on safe device use.

  4. Internal review

    A trial check before the formal audit, and closing the findings.

  5. Audit support

    Staying with the facility through the certification body's audit.

Standards most requested in healthcare

ISO 13485Quality management systems for medical-device organizations, for regulatory purposes.
ISO 9001Quality management system requirements for any organization.
ISO 7101Management systems for quality in healthcare organizations.
ISO 15189Medical laboratories: requirements for quality and competence.
ISO 14971Application of risk management to medical devices.
ISO 45001Occupational health and safety management systems.

Certificates are issued by accredited certification bodies. My role is preparing the facility to pass the audit; the right standard is chosen after the gap assessment.

About

A biomedical engineer who started in medical-equipment maintenance and clinical engineering inside the hospital, then extended into owning the full sales cycle, building partnerships with government entities and international manufacturers, developing the company's structure and administrative system, and preparing facilities for ISO quality certification.

I hold the Innovation Capacity Building Program certificate from Siemens Healthineers in Riyadh, a two-week program with 40 physicians, engineers and researchers, and I am working toward CAHIMS® from HIMSS. What drives me is technology reaching the patient as a working device, a trained team and an accredited facility.

Hands on the device

Preventive and corrective maintenance, flexible and rigid endoscope inspection, safety compliance.

Precision & standards

Quality standards, accurate procedures, documentation and administration.

Commercial mindset

Full sales cycle, maintenance contracts and exclusive international agencies.

Leadership & innovation

Organizational development, conference organizing and healthcare innovation methods.

Career Path

Select any role to expand responsibilities and achievements.

Responsibilities
  • Studying potential partnerships with the Ministry of Health and other government entities.
  • Conducting internal performance analysis and reviewing internal vision to present development proposals.
  • Communicating with international companies to negotiate strategic, mutually beneficial agreements.
  • Evaluating and comparing supplier agencies against high-quality standards to select the best fit for the endoscopy department.
  • Monitoring market performance and identifying opportunities and challenges.
  • Identifying and collecting doctors' needs within their work environment and professional surroundings.
  • Event coordination and presentation planning.
  • Following up Ministry of Health approvals in Riyadh for large projects that support medical-industry localization.
  • Preparing and organizing internal and external conferences and meetings.
Achievements
  • Led the development and implementation of the internal quality system in line with ISO 13485:2016, from scratch to certification.
  • Developed a training program for partnership with the Ministry of Health, officially accredited by both the Ministry of Health and the Saudi Training Association.
  • Secured exclusive agency agreements with international partners, strengthening the company's competitive position in the market.
  • Selected and onboarded new complementary agencies to expand ROMA Medical Group's endoscopy division.
  • Designed endoscopy and sterilization department setups for clients, building relationships based on long-term partnership rather than one-time sales.
  • Contributed to solving internal issues and improving operational processes.
  • Attracted foreign partners and investors through Chinese agencies for precision-surgery equipment.
  • Developed the company's organizational structure and administrative system.
  • Took part in the Global Health Exhibition in Riyadh.
Responsibilities
  • Managing the full sales cycle, from lead generation to closing deals for the endoscopy department.
  • Preparing client reports to demonstrate service stability and outcomes following service delivery.
  • Structuring flexible, mutually profitable maintenance contracts.
  • Training medical staff on the optimal use and application of device features to achieve the most accurate diagnosis during procedures.
  • Checking, troubleshooting and providing initial inspection for various types of endoscopes (flexible and rigid scope).
Achievements
  • Increased the client base by 35% within the first year.
  • Delivered tailored solutions that supported clients during critical times, resulting in increased transactions, improved customer trust and better healthcare delivery.
  • Enhanced strategic client relationships by designing customized contracts, ensuring long-term collaboration and successful contract execution.
Responsibilities
  • Providing monthly and annual preventive maintenance for various medical equipment and ensuring work efficiency.
  • Providing corrective maintenance for medical equipment and devices.
  • Educating professional staff on the use of various medical equipment and devices.
  • Following up on maintenance reports and using the Oracle system.
Achievements
  • Planning and implementation of new medical devices to emphasize healthcare delivery.
  • Managing medical equipment requests, demos, purchase requests, purchase orders and goods procedures.
  • Ensuring medical devices follow safety regulations and standards.
Responsibilities
  • Working on maintenance contracts with clients.
  • Preparing maintenance reports.
Achievements
  • Analyzed internal company issues and identified solutions to improve workflow.
  • Submitted proposals that contributed to improving company performance and supporting its growth in the market.
Responsibilities
  • Selling Carestream's printer and Boston's endoscopy accessories.
  • Following up with the customer.
  • Providing after-sale services.

Organizations & Partners

Organizations I have worked for or with. Certificates and their issuers are under Credentials.

Employers & training hosts

مجموعة روما الطبية2024 – 2026 · Jeddah
SABICODevelopment specialist
MA MedicsSales engineering trainee

Government bodies & national events

وزارة الصحةMinistry of Health · accredited program, project approvals
الجمعية السعودية للتدريبSaudi Training Association · program accreditation
ملتقى الصحة العالميGlobal Health Exhibition · participant, Riyadh

Manufacturers whose devices I have worked on

OlympusEndoscope sales & application specialty
Lynmou MedicalROMA's partner at Global Health Exhibition 2025
Boston ScientificEndoscopy accessories
CarestreamMedical imaging printers

Credentials

Professional Certifications

In progress

CAHIMS® CertificationIn progress

HIMSS Organization

Innovation Capacity Building Program

Siemens Healthineers — Riyadh · 5–20 Feb 2025

Biomedical Engineering Training Completion

Fakeeh Care Academy — Dr. Soliman Fakeeh Hospital · 4 months

Mechanical Ventilator SV600

Mindray Service Day · 5 Mar 2024

Education & Courses

No certificate

BSc (Honours) in Biomedical Engineering

University of Medical Sciences and Technology, Sudan — specialized in Bioinformatics

In progress

Healthcare IT FoundationIn progress

HIMSS — Carnegie Mellon University

Fundamentals of Machine Learning for Healthcare

Stanford Online · 21 Dec 2023

Verify credential

Sales Strategy

Fundação Instituto de Administração · 17 Dec 2023

Verify credential

Sales Training: Building Your Sales Career

HubSpot Academy · 25 Nov 2023

Verify credential

Artificial Intelligence Fundamentals

IBM SkillsBuild · 7 Oct 2023

Verify credential

Fundamentals of Project Planning and Management

University of Virginia — Darden · 15 Jul 2023

Verify credential

Conferences & Events

Professional presence across Saudi Arabia and Sudan: exhibitions, meeting rooms and speaking platforms.

  • Riyadh

    Global Health Exhibition 2024 & 2025

    I attended the 2024 edition; in 2025 (27–30 Oct) ROMA exhibited with its partner Lynmou Medical, showing an imaging and AI endoscopy system.

  • Riyadh

    Innovation Capacity Building Program · Siemens Healthineers

    A two-week program (5–20 Feb 2025) with 40 participants from 15+ countries and 30 institutions, closing with an outcome exhibition at Monsha'at.

  • Jeddah & Riyadh

    Conferences and meetings I organized

    Preparing and organizing internal and external conferences and meetings, and planning their presentations.

  • Riyadh

    Ministry of Health meetings

    Regular visits to follow up and complete approvals for localization projects.

  • Jeddah

    Inside the operating room

    Attending a laparoscopy procedure to understand the surgeon's workflow and real needs from the device.

HR, IEEE BranchLeadership

HR, IEEE Branch

University of Medical Sciences and Technology · Aug 2021 — Aug 2022

Speaking

Speaker, IEEE Organization

Khartoum Expo · Sudan

Event

Volunteer, TEDx Event

Sudan

Entrepreneurship

Competitor, Hult Prize

Hult Prize Competition 2020 · Sudan

From LinkedIn

Her professional posts in her own words, as published on her profile.

Shaza HamidBiomedical Engineer | Healthcare Innovative and Developer | Sales and Application Specialist | Quality Management Review | Clinical Engineer
2,300+followers
Open on LinkedIn
Quality · ISO 134852026
“Starting from scratch, with no prior ISO background, I led the development and implementation of our internal system in alignment with ISO 13485:2016 standards, working all the way toward certification.”
23 reactionsOpen on LinkedIn
Inside the OR2025
“Being inside the OR is truly the most accurate way to understand surgeons' real needs, seeing their workflow and challenges firsthand.”
3 reactionsOpen on LinkedIn
Siemens HealthineersFeb 2025
“Honored to be part of the Innovation Capacity Building program by Siemens Healthineers in Saudi Arabia. Being surrounded by brilliant minds, groundbreaking ideas, and a shared passion for innovation has been both motivating and enlightening.”
32 reactionsOpen on LinkedIn
Global Health ExhibitionOct 2024
“It's an honor to be part of Global Health Exhibition. It's also been a pleasure meeting and connecting with incredible professionals in the industry.”
45 reactionsOpen on LinkedIn
Olympus endoscopes2024
“I have started a new training program as a Sales and Application Biomedical Engineer, specializing in Olympus Endoscopes, at Roma Medical Group.”
33 reactionsOpen on LinkedIn
Clinical engineering2024
“I am delighted to complete my training in the Biomedical Engineering Department at Dr. Soliman Fakeeh Hospital Jeddah, which was incredibly informative and enriching.”
36 reactionsOpen on LinkedIn

Figures as shown on LinkedIn in November 2026.

Frequently Asked Questions

Who is Shaza Hamid?

Shaza Hamid is a biomedical engineer based in Jeddah, Saudi Arabia. Until September 2026 she worked in the endoscopy division of ROMA Medical Group. Her experience combines medical-device service and department setup, business development, ISO 13485 quality-system implementation and government approvals. She is now open to new roles and partnerships.

What was her most recent role?

At ROMA Medical Group she was Healthcare Business Development Executive from July 2025 to September 2026, and Sales & Application Specialist in the endoscopy division from October 2024.

What does she offer hospitals in endoscopy?

She designs endoscopy and sterilization department setups, trains clinical staff on device use, structures maintenance contracts, and inspects and troubleshoots flexible and rigid endoscopes.

Does Shaza Hamid have ISO 13485 experience?

Yes. She led the development and implementation of her workplace's internal quality system in line with ISO 13485:2016, starting with no prior ISO background, through to certification, and consults on preparing medical facilities for international quality certification.

What is her role in medical-industry localization and Vision 2030?

She has secured exclusive agency agreements with international manufacturers, including Chinese agencies for precision-surgery equipment, and follows up Ministry of Health approvals in Riyadh for projects that support medical-industry localization and investment attraction under Saudi Vision 2030.

What are her qualifications?

She holds a BSc (Honours) in Biomedical Engineering from the University of Medical Sciences and Technology, Sudan. She earned the Siemens Healthineers Innovation Capacity Building Program certificate in Riyadh (February 2025), completed Stanford Online coursework in machine learning for healthcare, IBM AI Fundamentals and University of Virginia project management, and is working toward CAHIMS.

Which events and conferences has she taken part in?

She recently took part in the Global Health Exhibition in Riyadh and has organized internal and external conferences and meetings. In Sudan she was HR lead and a speaker with IEEE, a TEDx volunteer and a Hult Prize 2020 competitor.

How can I contact Shaza Hamid?

By WhatsApp, email or LinkedIn; the links are in the contact section at the bottom of the page. She is based in Jeddah and works with organizations across the Kingdom.

Who I Work With

Hospitals & clinical departments

I help you plan and set up endoscopy and sterilization departments, train your staff and structure the maintenance contracts that follow.

Start a conversation →

Manufacturers & foreign investors

I take your technology into the Saudi market: agency, approvals, application training and after-sales follow-up.

Start a conversation →

Facilities pursuing ISO certification

I assess the gaps, build the system and documentation, and prepare the team through to the audit.

Start a conversation →

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Hello Eng. Shaza, We are planning an endoscopy or sterilization department and need a complete setup design. When would be a good time to talk?
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Open to opportunities and partnerships in health technology, business development and quality consulting across the Kingdom and the region. Professional references available on request.

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